His charisma, wit and intelligence make him stand apart and his humility has endeared him to the masses. No wonder, that in a short span Shah Rukh Khan has become a phenomenon. And now the Bollywood superstar, who turns 42 Friday, is set to charm movie buffs with his much-awaited "Om Shanti Om".

Shah Rukh, who has specially cultivated six-pack abs for the film and even gone shirtless, is fiercely promoting the film and says it will compete with the year's best "Chak De! India", which again had him in the lead role.

And "Chak De.." has been the only superhit of the year.

"I'm very competitive. I compete with myself. I don't look at anyone; I just look straight. I don't even watch films which doesn't star me," Shah Rukh, who reportedly earns a mind-boggling Rs.247 every minute, has been quoted as saying.

Set in the backdrop of the 1970s Bollywood, "Om Shanti Om" has the re-incarnation theme as its backdrop and is directed by good friend Farah Khan. It also introduces the lovely Deepika Padukone...